Privacy Policy

1. Who Is the Controller of Your Data?

ROEHN acts as the Controller of personal data collected directly through the roehn.com website, determining the purposes and means used to process this information.

Companies hired to provide hosting, performance analysis, security, communication, marketing, or technical maintenance services may act as Data Processors, processing information exclusively in accordance with ROEHN’s instructions and within the limits necessary to provide their services.

2. What Data Do We Collect?

Depending on how you use the website, we may collect the following categories of information:

Data provided by the user

When you complete a form, request assistance, express interest in our products, or contact ROEHN, we may collect information such as:

• First name;
• Last name;
• Email address;
• Phone number;
• City, state, or country;
• Company or professional field
• Contact profile, such as end consumer, architect, builder, or person interested in becoming a reseller;
• Subject and content of the submitted message;
• Other information voluntarily provided by the user.

We ask that you do not submit sensitive personal data or confidential information that is not necessary for us to respond to your request.

Browsing data and technical information

While you browse the website, certain data may be collected automatically, such as:

• IP address;
• Date and time of access;
• Device type;
• Operating system;
• Browser type and version;
• Browser language;
• Pages visited;
• Time spent on the website;
• Source of access;
• Interactions performed on the pages;
• Technical logs and diagnostic information.

This data is used primarily for security, website operation, performance analysis, and improvement of the browsing experience.

Cookies and similar technologies

The website may use cookies and similar technologies to recognize the user’s browser, store preferences, understand how pages are used, measure website performance, and improve the browsing experience.

Cookies may be classified as:

• Necessary cookies: essential for the operation, security, and stability of the website;
• Functional cookies: used to store preferences, such as language and browsing settings;
• Analytics cookies: help us understand how visitors use the website;
• Marketing cookies: may be used to measure campaigns and deliver more relevant communications, when applicable and with the user’s consent.

You may manage or disable cookies through your browser settings. Disabling certain cookies may affect some website features.

When required by law, non-essential cookies will be used only after you have provided your consent.

3. How Do We Use Your Data?

The information collected may be used for the following purposes:

• Responding to questions, requests, and messages;
• Contacting individuals interested in ROEHN products and solutions;
• Directing requests to the appropriate sales, technical, or institutional department;
  Assisting consumers, architects, builders, integrators, and prospective resellers;
• Providing information about products, collections, services, and authorized channels;
• Personalizing and improving the browsing experience;
• Identifying technical issues, correcting errors, and improving website performance;
• Producing aggregated analyses and statistics regarding website usage;
• Protecting the website against fraud, abuse, unauthorized access, and other unlawful activities;
• Sending institutional or promotional communications when authorized or supported by another applicable legal basis;
• Complying with legal or regulatory obligations or orders issued by competent authorities;
• Exercising and protecting ROEHN’s rights in administrative, judicial, or arbitration proceedings.

4. Legal Bases for Processing

ROEHN will process personal data based on the legal bases established under the Brazilian General Data Protection Law (LGPD), according to the applicable purpose, including:

• The data subject’s consent;
• Performance of a contract or preliminary procedures related to a contract;
• Compliance with a legal or regulatory obligation;
• Regular exercise of rights;
• Legitimate interests of ROEHN or third parties, provided that the data subject’s fundamental rights and freedoms are respected;
• Fraud prevention and protection of the security of identification and authentication processes.

When processing is based on consent, the user may withdraw it at any time, subject to the applicable legal consequences and obligations.

5. Data Sharing

ROEHN does not sell your personal data.

Information may be shared on a limited and need-to-know basis with:

• Companies responsible for hosting, maintaining, securing, and operating the website;
• Providers of analytics, communication, storage, and marketing tools;
• Service providers that assist in responding to requests received;
• Authorized integrators, resellers, or partners when such referral is necessary to respond to the user’s request;
• Companies belonging to the same corporate group as ROEHN, when necessary for legitimate administrative, commercial, or operational purposes;
• Public, administrative, or judicial authorities when required by law, regulation, or formal order;
• Third parties involved in corporate reorganizations, mergers, acquisitions, or similar transactions, in compliance with applicable law.
• Service providers must use the information solely for the purposes necessary to perform the contracted services and must adopt appropriate security and confidentiality measures.

6. Third-Party Links and Services

The website may provide links to social media platforms, apps, digital stores, partner pages, and other external websites or services.

When accessing an external link, the user will be subject to the privacy policies and practices of the respective third party. ROEHN does not control and is not responsible for the practices, content, or security measures adopted by external websites.

We recommend that users review the Privacy Policy of each service before providing their personal data.

7. International Data Transfers

Some technology providers used by ROEHN may store or process data on servers located outside Brazil.

When personal data is transferred internationally, ROEHN will adopt measures to ensure an adequate level of protection in accordance with the LGPD and applicable regulations.

8. Data Storage and Retention

Personal data will be retained only for the period necessary to fulfill the purposes described in this Policy, respond to user requests, and comply with legal, regulatory, contractual, or regular exercise of rights obligations.

After the processing period ends, the data may be deleted, anonymized, or securely retained when there is a legal basis authorizing its retention.

9. Data Security

ROEHN adopts technical and administrative measures designed to protect personal data against unauthorized access, loss, alteration, destruction, improper disclosure, or any form of inappropriate or unlawful processing.

Despite the measures taken, no system for transmitting or storing information over the internet is completely immune to risks. Therefore, we also recommend that users keep their devices, browsers, and security software up to date.

10. Data Subject Rights

Under the LGPD, data subjects may request that ROEHN:

• Confirm the existence of data processing;
• Provide access to their personal data;
• Correct incomplete, inaccurate, or outdated data;
• Anonymize, block, or delete data that is unnecessary, excessive, or processed in violation of applicable law;
• Provide data portability, when applicable and in accordance with applicable regulations;
• Delete data processed based on consent, except where retention is permitted by law;
• Provide information about the entities with which the data has been shared;
• Provide information about the option not to grant consent and the consequences of that decision;
• Withdraw consent;
• Object to processing performed in violation of the LGPD;
• Review decisions made exclusively through automated processing, when applicable.

Before responding to a request, ROEHN may ask for additional information to confirm the requester’s identity and protect personal data against unauthorized access.

11. Children’s and Adolescents’ Data

The roehn.com website is not specifically intended for children or adolescents, and ROEHN does not knowingly seek to collect personal data from this audience.

If the improper collection of such information is identified, the child’s or adolescent’s legal guardian may request its deletion through the contact channels indicated in this Policy.

12. Marketing Communications

ROEHN may send communications about products, news, events, and institutional content when consent has been provided or another applicable legal basis exists.

Users may unsubscribe from these communications at any time by using the unsubscribe mechanism provided in the message or by contacting ROEHN.

Even after unsubscribing from promotional communications, administrative, security, or request-related messages may still be sent when necessary.

13. How to Exercise Your Rights

To exercise your personal data protection rights or ask questions about this Privacy Policy, please contact us by email at: account@roehn.com

The request must include sufficient information for ROEHN to identify the data subject and understand the request.

14. Updates to This Policy

This Privacy Policy may be updated to reflect changes to the website, the services offered, data processing practices, or applicable law.

The date of the latest update will be indicated at the beginning of this document. When changes are significant, ROEHN may provide a notice on the website or use another appropriate means of communication.

15. Governing Law and Jurisdiction

This Privacy Policy will be interpreted in accordance with the laws of the Federative Republic of Brazil, particularly the Brazilian General Data Protection Law (LGPD).

Any disputes related to this Policy will be handled in accordance with applicable law, with due regard for the rights of data subjects and consumer protection regulations.